Terms & conditions

These terms are between you and Credible Arena (OPC) Private Limited, which operates Influj at influj.com and app.influj.com. By creating an account you accept them. If you are accepting on behalf of a business, you confirm you are authorised to bind it.

You must be of the age of majority where you live (18 in most countries) and legally able to enter contracts.

Influj is an intermediary that introduces brands to creators and administers the commercial process between them: briefs, offers, agreements, escrow, delivery verification, payouts and tax paperwork.

• The advertising contract is between the brand and the creator. Influj is not a party to it, does not commission the creative work, and does not own it.
• Influj is not a bank, a non-banking financial company, or an issuer of prepaid payment instruments. Payments are collected by an RBI-authorised payment aggregator and held in its escrow account with a scheduled commercial bank. A brand’s campaign funds are an advance payment towards its campaigns on Influj, and the balance shown is our record of money earmarked for settling that brand’s campaign obligations through that aggregator. A creator’s service credit is an advance payment for Influj’s own services. Neither earns interest or can be used to buy anything outside Influj. Campaign funds reach a creator only through a signed campaign; service credit never reaches another user at all. Neither can be withdrawn or exchanged for cash: money added to them is not refundable, as the refund policy sets out. A creator’s subscription to a paid plan is not refundable either (clause 8).
• We do not guarantee campaign performance. We guarantee the process: that the money is held, that the metrics are read from the platform rather than typed in, and that both sides see the same record.

You must give accurate information and keep it current. Brands complete business verification; creators complete identity verification before their first payout. We may refuse, suspend or close an account that fails verification, that we reasonably believe is fraudulent, or that breaches the acceptable use policy.

You are responsible for what happens under your login. Tell us immediately if you think someone else has access.

You may only connect channels you own or are authorised to manage. You authorise us to read that channel’s profile, metrics and post insights through the platform’s official API for as long as it is connected. You must comply with each platform’s own terms — including the YouTube Terms of Service for a connected YouTube channel.

Artificially inflating metrics — bought followers, engagement pods, bot traffic — is a material breach. It voids the affected campaign, forfeits the related payment, and may close your account.

A brand publishes a brief. A creator applies or is invited. An offer states the deliverables, the fee, the deadlines and the revision count. When both sides accept, it becomes a binding statement of work, signed with a one-time code sent to each party. That signed document — not any chat message — is the agreement.

Changes after signature require both sides to agree to a written amendment through the platform.

Every campaign runs in a single currency, chosen by the brand. Money is accounted in integer minor units of that currency; nothing is rounded in a way that loses money. Creators may withdraw in a supported currency of their choice — conversion happens at payout, at the rate shown before they confirm. A payment that has been released against verified delivery is not reversed unilaterally — it can only be adjusted through the dispute process below.

Our commission and any transaction charges are shown in the app before you commit to a campaign, and again on the campaign itself. We issue a GST tax invoice for our commission.

As an e-commerce operator we deduct tax at source under section 194-O of the Income-tax Act on payments to creators, and collect TCS under section 52 of the CGST Act where applicable. Brands must not deduct TDS again on the same payment. We generate the quarterly Form 16A. You remain responsible for your own tax filings.

Creators may use Influj on the Free plan or subscribe to a paid plan, billed monthly or yearly. A paid plan renews automatically, by the UPI AutoPay or card mandate you set up, at the start of every billing period until you cancel. We remind you before every renewal, and you can cancel at any time in Settings → Plan & billing: the plan then runs to the end of the period already paid and is not charged again.

Subscription payments are not refundable, in full or in part. The free month, renewal reminders, AI beyond the monthly allowance, failed payments and price changes are set out in the subscription & auto-renewal policy, which forms part of these terms. The marketplace, payouts and your earnings never depend on a subscription.

The creator owns what they make unless the signed agreement transfers or licenses it, and that agreement decides usage rights, exclusivity and how long the brand may use the content.

Sponsored content must be disclosed as advertising, as the ASCI Guidelines for Influencer Advertising in Digital Media and the Consumer Protection Act, 2019 require. We check for a disclosure on live posts and will flag or reject a deliverable without one. Failing to disclose is the creator’s liability, and the brand’s where it instructed the omission.

Set out in full in the refund & cancellation policy and the shipping & delivery policy and, for creators’ paid plans, the subscription & auto-renewal policy. All three form part of these terms, together with the privacy policy, the acceptable use policy and the cookie policy.

Either party can raise a dispute on a deliverable. Both sides get a fixed window to submit evidence — the drafts, the messages, the delivery record and the metrics, all of which the platform already holds. An Influj reviewer then decides how the escrowed amount is split, in writing and with reasons.

That decision is our final position as the platform. It does not remove your right to go to court, and it does not make us liable for the other party’s conduct.

You may close your account at any time. We may suspend or close an account for a material breach, fraud, a legal requirement, or repeated failure to deliver. Where we can, we give notice first.

Closing an account does not cancel obligations already incurred: escrowed money is still settled per the campaign agreement, and records we must keep for tax or legal reasons are kept. A creator’s earnings remain withdrawable. Campaign funds and service credit are not paid out on closure, and a subscription on the account is cancelled without a refund; when you close your account yourself, we tell you the amount and ask you to confirm first.

Nothing here excludes liability that cannot lawfully be excluded, including for fraud or for death or personal injury caused by negligence.

Otherwise, and to the extent Indian law permits: we are not liable for indirect or consequential loss, lost profits, or lost business opportunity; we are not liable for the acts or omissions of the other party to your campaign; and our total liability to you for any claim is limited to the commission we actually earned on the campaign the claim concerns.

The service is provided as it is. We do not warrant that a platform’s API will keep returning a particular metric — where a platform stops publishing something, we stop showing it rather than estimate it.

We will give at least seven days’ notice by email and in the product before a material change takes effect. Continuing to use Influj after that date accepts the new terms. Campaigns already signed continue under the terms in force when they were signed.

These terms are governed by the laws of India. The courts at the seat of our registered office have exclusive jurisdiction, subject to the grievance process on the grievance redressal page, which you should use first.

If you use Influj from outside India, local consumer rights that apply mandatorily in your country are not limited by this clause.